What are You Really Looking For?

The obvious answer is probably that most people are looking to buy a business that makes a lot of money. But the real answers may surprise you. Here is a list of just a few that buyers have mentioned:
■Pride of ownership
■A business that looks like fun to own and operate
■Happy employees
■Financial records that make sense
■Good growth prospects
■A well-known or popular business
■A good track record
■A great location
■A seller who is willing to finance the sale
■A reasonable price

Certainly, you will want to make money when buying a business, but there is more involved, as the list above indicates.

As you consider buying a business, you need to know what is truly important to you. What are you looking for? What do you hope to gain from business ownership?

A business brokerage professional can help you think through and prioritize your reasons for buying. This, in turn, will help you better evaluate how well different businesses for sale fit what you are really looking for.