Many experts say no! These experts believe that only half of the valuation should be based on the financials (the number-crunching), with the other half based on non-financial information (the subjective factors).
What subjective factors are they referring to? SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats – the primary factors that make up the subjective, or non-financial, analysis. Below you will find a more detailed look at the areas that help us evaluate a company’s SWOT.
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