Thursday, March 24, 2011

Do the Financials Tell the Whole Story?

Many experts say no! These experts believe that only half of the valuation should be based on the financials (the number-crunching), with the other half based on non-financial information (the subjective factors).

What subjective factors are they referring to? SWOT is an acronym for Strengths, Weaknesses, Opportunities and Threats – the primary factors that make up the subjective, or non-financial, analysis. Below you will find a more detailed look at the areas that help us evaluate a company’s SWOT.

Click "HERE" to view entire article.